codegent

This site has a whole host of wonderful code toys which just feel great

This may well be a spoof but what a great one it is. This surely sets a new benchmark for brand centered creative content. And how much must it cost to get such a beast off the ground? Who knows?!

The kind people of Google have graphed our searches to show us our Zeitgeist, it quite intresting reading

I had a play with Hulu this morning, and I have to say WOW. This is the beginning of the end of YouTube. Hulu has an ambitious and never-ending mission to help you find and enjoy the world's premium content when, where and how you want it. They have all the television shows, feature films, clips, you will ever need, in a quality which will leave YouTube a pixelated memory.

An enterprising student in an effort to raise funds for a new Mac book has decided to sell Advertising space on this Mac book, and with 7x10 cm going for $250 it sounds like a bargain

I wonder what the Mac purists say about defacing the lovely minimal Mac design.

A lot of 3d flash is, "Flash for Flash's sake". Often the ability to spin something around, outweighs the consideration whether or not we should spin something around. Here's a great example of how 3D enhances the experience, in fact the experience is so seamless you almost forget that you are operating in a 3D space.

Here's a great video of the new C/C++ importing fuction in the new version of Flash,

I think it might be time to say 'Woot'.

We all love something which makes us go "oooh, how did they do that"; here's a great example of that. If anyone can work it how it was done, send you answers in on a postcard, and I'll buy you a beer

This summary of an article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular people is more powerful than a message from a  “key influencers.” Which is to say that sucking up to A-list bloggers may not be worth it after all.

James Coyle, assistant professor of marketing at Miami University’s Farmer School of Business, Elizabeth Lightfoot of CNET Networks, and Ted Smith and Amy Scott of MedTrackAlert conducted the study by surveying website visitors, conducting in-depth reviews, and analyzing website usage patterns. Said Coyle:

“We find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement’s viral potential. Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.”

After all if you think about who is your strongest "Key Influencer" more often than not they are going to be your friends and family, and not a self obsessed blogger in middle america.

Chris Crocker has become a star this year, by recoding this video, and then getting 18m people to look at it. This impassioned defense of a fallen pop princess has just landed him a Reality TV show. it's a great example of how the self published generation are stepping into the main stream.