Oasis
Issue:
The Daily Mirror were going to carry a CD on their Saturday edition to promote Oasis' new album, 'Don't Believe the Truth'. They had video and audio content that they were happy to give away, but they also wanted to allow people to sample the new songs without actually negating the need for them to buy them.
Solution:
A stylish interface allowing people to watch video, look at photography from the making of the album, listen to earlier tracks as well as listen to four of the tracks from the new album. A Digital Rights Management tool gave people a licence to listen to each track four times (coining the phrase Four-Play) before the licence expired. Once the user tried to listen to the track a fifth time, they would be taken to an online store to buy the album.
- Elegantly designed interface
- Seamless user experience from CD through to online
- Digital Rights Management system.